To generate a greater sense of a variety of productions being in process, I'd like to see at the very least one teaser poster from each production, though preferrably some additions as work progresses. Teaser posters, as with the Nightmare... poster in the post below on defining teaser trailers, tend to feature a single, striking image, tagline, web address and some indictaion of release date (possibly a year).We've got one example of a teaser poster, which you can see here but also shortly up in F6 and possibly outside too, and I'd like one from everyone before we break up next Friday.
When you start getting out and about, undertaking pre-production tasks such as location scouting, look for opportunities to take a still image, possibly combining a location with a strategically placed object, or someone in silhouette/with their back turned (so it won't matter if you have the actual actor/costume at this point), and start listing possible taglines. Some of you will have a poster to do as one of your ancilliary tasks, so some practice and forethought now will help!
As a promotional device, many posters will feature URLs for sites featuring the trailer, short production/behind-the-scenes exclusives etc ... or fake sites, taking the film's world as their diegesis (so, fictional characters will give interviews, for example, as if they are real people) to imbue it with a heightened sense of realism. From the early example of Blair Witch, this has been especially true for horror films, and is an option for you to explore.
A good recent example of this is District 9, as discussed in this Film Guardian article. Elsewhere, a film buff has listed examples he found over the past decade, starting with Blair Witch, which really invented this trend. Rather controversially, a comedy film has also recently done this, sparking an international incident in the process. I found additional results by googling 'promo fake horror film website' (and the same without 'horror').
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