'MULTIMEDIA'???

The term multimedia is used frequently in discussing how/what to blog to get into the high marks band. You're partially marked on the 'level of care in the presentation' and 'use of ICT' within your blogs. What does this mean? Multimedia = a combination of images, hyperlinks, podcasts, videos, vodcasts, links lists and other blog tools, use of Facebook/YouTube et al for audience feedback/research/marketing etc. Level of care means taking time to appropriately illustrate posts, find useful hyperlinks to include [generally make a phrase into a hyperlink; don't just type 'here is a link:'!], and checking your links work, images have been properly embedded (always: save and upload, never copy/paste or drag in), posts don't have massive gaps/white space (if you place a lot of images in a post it can take some tweaking!). I try to apply these principles. Make your blogs at least as good as this one!

Tuesday, 20 October 2009

Short Films as social campaigning tool

Couple of quick points, which tie into the Cs & Cs of SFs...
(1) key audience seems to be the young, more willing and able to access SFs on multiple digital/web 2.0 platforms such as smart phones, iPods etc, and very often made by young film-makers (such as yourselves!) Does this reflect what you've found when viewing shorts for entertainment through YouTube for example?
(2) the SF as a campaigning tool for social causes seems to be on the rise. C4's long-term support of short docs (after C4 News) has been influential here, but so has the success of feature films such as Al Gore's environmental film and M.Moore's efforts. Have a look at http://www.ethical.tv/ as an example
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