If we take the specific criteria for PRINT products, this is how an excellent, A-grade product is described:some of the more unsual covers here are actually from Thai film mags, source: http://blackholereviews.blogspot.com/2007/03/movie-magazines-in-thailand-spoilt-for.html
Level 4A few quick thoughts then on how to arrive at this exalted level:
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
using IT appropriately for the task set;
showing understanding of conventions of layout and page design;
showing awareness of the need for variety in fonts and text size;
accurate use of language and register;
appropriately integrating illustration and text;
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
manipulating photographs as appropriate to the context for presentation, including within text, within particular IT programmes, cropping and resizing.
Where a candidate has worked in a group, an excellent contribution to construction is evident.
STAGE ONE: RESEARCH CODES, CONVENTIONS, INDUSTRY, AUDIENCE TARGETING
- research actual film mags, noting aspects of layout/design/colour and balance of image/text, plus aspects such as use of fonts, font size, breakout boxes etc
- try to include some data on the size of the film mags sector - ie ABC data (see the earlier posting on mags for useful links here) - and some detail on what challenges face it (oh, say the threat/opportunity that new media/web 2.0 presents! But also the democratisation of punditry: through blogs and websites, and reading user comments on amazon, YouTube and many others, we no longer rely quite so much on the expertise of professional print and broadcast journalists to form our views of new movies)
- make sure that you're thinking about target audience as you take notes; look for obvious signifiers such as plentiful shots of scantily-clad ladies and smutty humour/double entendres in mags with a primarily male target aud (HotDog, an otherwise rather good film mag, was an example of this - not to be confused with the curious canine mag!); reviews of rom-coms will often say much about the target audience too. The style of language used is critical: informal, slang for downmarket/mass market publications, perhaps more formal and complex language for a more sophisticated, film literate audience - it would be useful to make some reference to Sight and Sound as an eg of an upmarket film mag
- pick out an actual magazine publisher - this could be one without any film mags currently - and do a little research; explain how your concept for a film mag would fit within its profile
Okay, so you've researched the codes and conventions, and looked a little at mag publishers too...so what about the creative side?
























