'MULTIMEDIA'???

The term multimedia is used frequently in discussing how/what to blog to get into the high marks band. You're partially marked on the 'level of care in the presentation' and 'use of ICT' within your blogs. What does this mean? Multimedia = a combination of images, hyperlinks, podcasts, videos, vodcasts, links lists and other blog tools, use of Facebook/YouTube et al for audience feedback/research/marketing etc. Level of care means taking time to appropriately illustrate posts, find useful hyperlinks to include [generally make a phrase into a hyperlink; don't just type 'here is a link:'!], and checking your links work, images have been properly embedded (always: save and upload, never copy/paste or drag in), posts don't have massive gaps/white space (if you place a lot of images in a post it can take some tweaking!). I try to apply these principles. Make your blogs at least as good as this one!

Tuesday, 9 August 2011

Designer of Almodovar posters interviewed

Source: http://www.guardian.co.uk/film/filmblog/2011/aug/09/poster-notes-the-skin-i-live-in 

Poster notes: The Skin I Live In

Paul Owen talks to Juan Gatti, who has been collaborating with Pedro Almodóvar since 1988, about his disturbing poster for the Spanish director's The Skin I Live In
The Skin I Live In poster
Juan Gatti's teaser poster for The Skin I Live In
Juan Gatti has been working with Pedro Almodóvar since 1988, but his teaser poster for The Skin I Live In, the baroque Spanish director's new film, marks a significant departure for the Argentinian graphic designer.
  1. The Skin I Live In
  2. Production year: 2011
  3. Directors: Pedro Almodóvar
  4. Cast: Antonio Banderas, Elena Anaya, Marisa Paredes
  5. More on this film
Detail from Saul Bass's poster for Anatomy of a Murder Gatti's earlier work was indebted to Saul Bass and Andy Warhol, sometimes wittily so; compare Gatti's titles for Volver, in which thick rectangular lines form themselves into tableclothes and wallpaper patterns, with Bass's classic expressionistic opening sequence for The Man with the Golden Arm, or his posters for Tie Me Up, Tie Me Down (aka Átame) with some of Bass's most celebrated work, particularly his unforgettable advert for Anatomy of a Murder (detail above).
As for the Warhol influence, Gatti's poster for Volver, with its bright, non-realist blocks of colour, recalls the Pittsburgh artist's famous portraits of Marilyn Monroe, Jackie Kennedy, and Ingrid Bergman, particularly in the composition, and the subject's artificially pale skin tone and unnaturally bright lips.
Detail from Juan Gatti's poster for The Skin I Live In Gatti's principal poster for The Skin I Live In (detail left) is reasonably straightforward – even artlessly so. Antonio Banderas leans over the shoulder of Elena Anaya, whose face is wrapped in a plastic surgical mask. Two red scars or guide markings for a surgeon can be seen running down her neck, adding to the disturbing mood. Banderas's brown eyes stare just beyond the camera; Anaya's right into it. He looks determined and sinister, she frightened and nervous. Gatti makes the film's title appear much clearer and more in focus than the photograph it rests upon – an attractive touch. But the red-lettered cast list – the same font used to much better effect for the movie's titles and intertitles – is slightly unreadable, as are both instances of Almodóvar's name.
Much more interesting and successful is the teaser poster Gatti has produced for the film (above). Set out so as to recall the title page of a book, the poster features on its right-hand side only the director's credit and the name of the film, with every word capitalised in a self-consciously literary fashion. On the left is a very Victorian image: a standing human body seen from the back, its skin removed to reveal its muscles, an image that cannot help but also remind one, today, of the controversial exhibitions of Gunther von Hagens. In style and execution it is straight out of an 18th or 19th century anatomy textbook, yet around the body Gatti has placed images that would not be out of place in a botanical guide from the same era – enormous winding flowers and ferns as tall as the figure itself – as well as the incongruous images of a giant butterfly and a pink flamingo, this last almost the same colour as the muscles of the human body beside it.
It's an unsettling, unexpected image, executed very faithfully in its ultra-retro style, and combined with the film's title provokes a horrifying question in the viewer: where is the skin this person lives in? The poster's light-tan background colour could easily be meant to resemble aged, yellowing paper from a bygone era ... or it could be the skin this poor figure is missing.
I asked Gatti why he enjoyed collaborating with Almodóvar, for whom he has created 11 posters. "What I like about working with Pedro is that I really like what he does and he is generally very clear on what he wants," he said. "Sometimes we have disagreements – [we can both be] obsessive and stubborn – but these differences eventually enrich the final product."
He said that the teaser poster was indeed "a collage I made from images of anatomy, botany and science books of the 18th and 19th century". As for the main poster, Gatti said he wanted "more than anything [for it to] be attractive and not to distort the tone and the intention of the film", and said he felt it "transmitted a disturbing feeling, intriguing and somewhat perverse".
He added: "Generally I try to define and translate in images the intention, tone and message that the director wants without distorting it."
Gatti is usually responsible for all the graphic elements of the film, including appropriate props and decorations – a version of the flayed-body image can be seen in Banderas's office at one point in the film – the main titles, the poster, and "promotional items". His only brief is the script itself. In its own way, his teaser poster for The Skin I Live In is as disturbing, transgressive and inventive as the film that inspired it.
• The Skin I Live In is released on Friday 26 August

Monday, 2 May 2011

Trailers being trailed...

Article mocks and marvels at the way trailers themselves are now being trailed, and exclusive premiers of them being heavily promoted...
SOURCE: http://www.guardian.co.uk/film/filmblog/2011/apr/28/film-trailers-harry-potter-transformer-3

Can the Avengers save the world from buzz fatigue?
With a new trailer announcing that shooting of The Avengers has just begun, are we in danger of suffering hype overload?
Avengers set photo
A promotion for the eventual promotion for The Avengers. Photograph: Marvel

This week may well go down in history as the most exciting in all of movie history. We've been treated to one blockbuster revelation after another. On 24 April it was breathlessly announced that a brand new trailer for Harry Potter and the Deathly Hallows: Part 2 would debut on ABC Family during the broadcast of Happy Gilmore on 27 April. And all this week, the Apple trailers site ran a banner trumpeting the 28 April arrival of the brand new Transformers 3 trailer – the film's third – with an exclusive picture of some metal hovering above some skyscrapers.
But, as incredible as these announcements have been, they've been blown clean out of the water by the release of the first promotional image from The Avengers. It is, without question, the most exciting picture of four empty chairs that the world has ever seen. And it's packed with all sorts of tasty information, too. For example, careful examination of the photo reveals that Iron Man, Thor, the Incredible Hulk and Captain America will all appear in The Avengers, and also that these characters will all have arses and should therefore be able to sit in chairs. Spoiler alert!
Seriously, though, what's going on? Didn't it used to be the case that a trailer was all that was needed to publicise a film, not a news story alerting you to the fact that a trailer would premiere during a middling Adam Sandler film on a channel nobody watches, or a nondescript picture of a robot alerting you to the premiere of a new trailer for a film that you've already seen two trailers for, or a picture alerting you to the fact that a film has started shooting footage that may eventually be incorporated into a trailer that you might be able to watch in about eight or nine months?
It's not like we're in for any great surprises, either. Even before it was released, you could have predicted that the Harry Potter trailer would include shots of Daniel Radcliffe gritting his teeth and Ralph Fiennes saying "Harry Potter" in a creepy voice. Similarly, what could the Transformers 3 trailer possibly have in store for us, aside from even more interminable shots of indistinguishable robots furiously clanking at each other?
There's nothing wrong with studios wanting to build up a bit of buzz around their films, but isn't buzz supposed to be, you know, buzzworthy? At least more buzzworthy than a photo of some chairs. But maybe I'm wrong. Maybe excited teenagers around the world are currently texting each other things like "Did you see that photo? The Avengers is going to be the best film about four empty chairs ever."
The worst possible outcome of this week's empty nonsense is that these anticlimactic announcements will somehow catch on. Because what if this is the future? What if every film from now on – every piece of Oscar bait, every low-budget indie favourite, every highbrow literary adaptation – starts counting down to the premiere of its trailer? We'd grow desensitised to it, just as we've grown desensitised to trailers being the primary method of publicity. And then the blockbusters would have to crank up the promotional machine even earlier. We'd live in a world where news stories would announce the imminent arrival of news stories that would announce the imminent arrival of a countdown to a trailer, or teaser photos of chair legs designed to whet our appetite for full photos of empty chairs. Enough is enough, surely.

Wednesday, 2 March 2011

Using YouTube video to pitch

If you've got a spare $45k you can get this into production...
The detail from the YouTube page is added below




thepaperboatman | Aug 30, 2010 | likes, 2 dislikes
COST TO MAKE: $45,000
contact tyroneacierto@gmail.com
visit www.thegravebandits.com



Synopsis: Professor William Seabrook, an obsessed American researcher, uncovers what he had
been searching for the last five years of his life-- an ancient meteorite made of pure
diamond that landed on a desolated island in Zambales, Philippines a hundred years
ago. But the local pirates he hired to help him uncover the treasure want the diamond
for themselves and betrayed the Professor. Unbeknownst to the pirates, the diamond
contains microscopic alien virus. Despite the warnings from the Professor, the pirates
keep the diamond. The pirates die after contracting the virus and their body resurrect
into mindless flesh-eatiing creatures.

And so they remain on the island, undead, hungry for flesh, thirsty for blood...

In a not so distant town roam the Grave Bandits, Romy and Peewee, two orphan
kids wanted by the law for making a career out of stealing precious belongings from the
dead. As they try to escape the townspeople, they end up on the desolated island and
discover a greater foe: The undead, lots of them! The Grave Bandits hide in a cave
where they meet Maiya, a beautiful native girl and Professor Seabrook.

Trapped on an island and left with nothing to defend themselves, the Grave
Bandits formulate a plan to escape and battle the undead using
improvised tools. But a diamond the size of a tangerine is hard to resist, just
when things are going according to plan, they discover greater enemies
amongst themselves. Will the Grave Bandits become our unlikely heroes or will they
ulitmately succumb to greed?

The Grave Bandits is a feature length horror-adventrue film filled with twists and
dark humor. It's a film no horror fans can afforrd to miss!
Running time: approx 1 hr 45 min.

Fan trailers of movies they WANT made!

Interesting phenomenon (which can provoke some fierce criticism on YouTube; the Alien 5 trailer has 3 times as many dislikes as likes): franchise fans creating fake trailers for films they want to see, and labelling them 'official':


Friday, 11 February 2011

Tuesday, 25 January 2011

Good egs of blogs

Recommended by the exam board to other schools: Amelia's from 2009-10!
http://crossley-ameliaa2.blogspot.com/

Also:
http://www.bhsmediaa2b11.blogspot.com/

JUNE RESUBS/RESITS

Coursework resubs will only be entered after discussion with me, but I've put a sheet up in F6 for you to initial against either AS exam or coursework if you intend to re-do
You have until friday to do this, when I need to pass on a list of entries

Thursday, 20 January 2011

Casting and creativity

I'M RE-POSTING THIS FROM THE as BLOG; MODIFY ACCORDINGLY FOR TEASERS...

Casting is discussed in the coursework guide; your post/s on this should follow a range of steps, which you might do as separate posts:
The original scream queen: Janet Leigh
Final girl archetype 'Laurie Strode'
  1. start out by describing your characters (if you have 10 characters provide 10 profiles/descriptions!): their look, clothing, attitude, gender, age, size, hair colour ... whatever seems relevant to the role. THIS IS YOUR IDEAL, IF YOU HAD 100s OF ACTORS APLYING FOR THE ROLE!
  2. now consider (stereo)typical comparable characters in existing films (critically, providing still images and/or video clips to do so)
  3. even if you are going for a COUNTERtypical approach, show your knowledge of the genre conventions before justifying your choice to go against/challenge the convention
  4. have you backed up your claims/analysis of typical representation with references from websites AND books? to help get into the top marks range you should try to back up your analysis of the codes and conventions of genre/'existing texts' with book (or newspaper/journal) references as much as possible
  5. if going for countertypes, explain why - perhaps linked into gender issues? either way, the theories associated with feminist film critics such as Barbara Creed and Laura Mulvey could be discussed here
  6. having clearly set out what look you want, and shown you've thought through the semiotics of this (how the auidience might respond if they followed your preferred reading, but also considering possible negotiated/oppositional readings - perhaps for potential non-UK viewers not familiar with UK culture?), now discuss your casting process
  7. of course, you may be limited in your choice here; provide stills/video of any casting session, and images of your actual cast, clearly identified as specific characters (repeat character details if this info is not in the same post)
  8. does the look of any of these impact on your original ideas/intentions? maybe your scream queen is now sporting the conventional final girl look? have you made adjustments for this in your script/storyboard? can you think of any low-budget films you've seen where financial restrictions appear to have impacted on casting?
  9. now you're ready to start shooting with your cast - think about their needs: build in rehearsal time (a good means of shooting video to show one of you taking on the directing role - perhaps the producer can be shot organising the casting?), provide with script/call sheets etc

You'll note the post is entitled casting AND creativity. Partially, and this is nothing to worry about, you may wish to make notes now for a long-distant A2 exam part of which asks you to analyse your own productions (its easy to forget the decisions you made so far in the future!). One possible topic there is 'creativity'. To finish up, a nice example from commercial casting, usually the preserve of specialist, qualified professionals (casting directors), of how random effective casting can be...
Towards the end of the video (can't embed it, follow the link) you'll see the contemporary auteur Darren Aronofsky discuss how a key supporting actress role was cast through iChat on a Mac (following lead actress Natalie Portman's recommendation of her friend)!
Watch the video at http://www.guardian.co.uk/film/video/2011/jan/18/darren-aronofsky-black-swan-interview 
I can't recommend watching some of this director's work highly enough - especially Requiem For a Dream, which introduced a range of cinematographic techniques widely copied ever since.

ADDITION, 20th JANUARY:
I'd forgotten about this article - click 'read more' or here for the article and comments on the Guardian site - which considers some infamous casting decisions, and contains nice footage of auditions. The concept of the commutation test, by the way, is commonly applied to casting; there are many web pages which consider some of the near misses where classic films have almost, usually due to some bone-headed studio executive, badly miscast key roles that went on to become iconic but which would have been fundamentally altered with a different actor. (basic eg: picture Arnold Schwarzenegger in any Hugh Grant romcom role!)

F6 closed P1-2-3 Fri 21st Jan

Its Yr11 Taster Day tomorrow...remember that?! So, F6 is closed to all AS/A2 periods1, 2 and 3, and there will be NO Media classes tomorrow. Remember, I'll be marking your blogs on Sunday (contingent on much time it takes to mark AS), so make good use of the freed up time! You can work in F6 from lunchtime on tomorrow.

Wednesday, 19 January 2011

Post titles + analyses

[cross-posting this from AS blog; for openings read trailers...
also, many of you need to adjust the size of images/vids you embed; you're covering up the archive etc, which will reduce marks for use of ict/level of care]

rem: keep these short enough to be fully visible in list of archive posts
+ make sure they describe whats in it: ANALYSIS OF JAWS for example is misleading: if you're analysing an opening, say so: ANALYSIS OF JAWS OPENING
if you're drafting the post: set it up, add post title, publish, edit and THEN add the word draft to title: that way the word 'draft' doesn't appear in the hyperlink for the post!
really, really push to use media lang + semiotic terms with these; consider representation too where you can, but critically: highlight what you'll take from this to use in your own (if nothing, state so!) at the top of the post
plus, as you go through them, compare with previous openings you've looked at, highlight similarities AND differences - doing this will arm you to take part in an informed discussion your group can film then edit as a slick vodcast (and nice prep for the Eval to boot)
finally: diegetic is NOT spelt with an A - easy, and common, mistake to make!


(btw, i calculate it took me just about 60secs to find, save and upload that jaws image - but it makes the blog look better, and isn't now something i might have to do repeatedly with this and other posts later to 'tart up' the blog...try to consistently do the same your good selves!)

Tuesday, 18 January 2011

Online comic

You might be interested in the comicbook series published online by Mr Wozencraft Jr.! In itself an illustration of how digital media continues to open media markets to Indie operators - the Dundee-based publisher DC Thomas (see wiki - an interesting company with a rather oddball history/outlook well covered in a variety of books) has had the UK comics market (US imports aside) sewn up for decades. Without the possibility of low-cost digital distribution/exhibition (and marketing) this would remain unchanged, given the high costs of printing, marketing and distributing a new comic book (in Media "barriers to entry" are one aspect borrowed from Economic thinking when considering media industries)
Remember, what you're currently engaging in would have been very different just a decade ago: you can create sophisticated, multimedia-rich blogs and self-publish your film work through YouTube, marketing it through the likes of Facebook (getting audience feedback as you go the same way, by inviting students from other schools to look and accessing strangers worldwide by posting on targeted forums too), even create and burn your own professional-looking DVDs! All very different from when Media coursework involved cumbersome VHS cameras and computers with less processing power than a typical contemporary mobile phone!!!

Guides from AS blog

Rather than keep cross-posting everything, I've added a links list for some key posts, with guides to a range of blogging issues, on the http://asmediafilmopening.blogspot.com/ blog

Adding audio to your blog

I'm reposting this from the AS coursework blog
Basically, you need to create an MP3 file, upload this to a site which will give you an embed code- I suggest www.divshare.com - and then copy/paste in the embed code.

The two screenshots show you how this works; as with Scribd the upload is very simple; you now click on more options and  you'll see the box in the 2nd screen shot appear - now just copy the embed code.

I'll test this out with a random music track...[14th Feb: changed this; must have mistyped the email adrs on the account sign up]






As you may well be using a video camera to record your audio, an alternative to extracting the audio track and putting it through GarageBand/iTunes is to add some relevant stills to the imported track within Final Cut (preferrably - try to start using this!), upload it to YouTube and use the embed code it generates. You're also then using additional new media for your project.

How to convert your audio file to mp3

You can import your file into iTunes where you can convert it ... but you have to change some settings to do this.
Open iTunes
Click 'iTunes' on the top menu
Click 'Preferences' from the drop-down list
Look under the General tab for 'import settings'
By default, iTunes will convert files to the aac format ... no good ...
So change this to mp3 from the drop-down menu

Quicker still, import an audio file into iTunes, click ADVANCED and select CONVERT TO MP3

UPDATE 18TH JAN 2011:
Blogger provides a guide to audio/podcasting, including a set of links to several audio hosting/upload sites: http://www.google.com/support/blogger/bin/answer.py?hl=en&answer=80259

PROBLEMS WITH GETTING AN EMBED CODE - OR GETTING THE EMBED CODE TO WORK?
If you're struggling to generate an embed code its very likely because the file you've uploaded isn't an MP3! ALWAYS EXPORT AND USE MP3 FILES FOR PODCASTS!
Also, if you copy a post from a group colleague you may find that the embedded audio in their post doesn't appear in yours - you simply need to copy/paste in the actual embed code again - to repost this post across 3 blogs, I had to go into the EDIT HTML tab, find that code and copy it.

Sunday, 16 January 2011

Comments

Please see earlier post on comments, and ensure you publish ALL of my comments - I've just seen one example of my advice being followed but my comment not published; the intention when I comment is that you always publish it

Friday, 14 January 2011

Photography tuition/mentoring

Some of you have drafted full digipak designs, which is great to see; others aren't quite as far advanced!
In 13D we've spent some time discussing the digipak drafts produced by the Joy Division group, and it was evident that fine, small details can make all the difference for this media format.
The art of still photography has many, many parallels with moving image cinematography, but needs to be appreciated as a considerable challenge in its own right. To help with this I've got two Yr13 Art students with a specialism in photography to volunteer to advise and mentor you all through the process of defining and refining your plans for digipak imagery (ditto shots for mag cover etc for the teaser trailer productions).
Beth Cooper will be coming in period 5 today to talk to each group in 13D and discuss when to meet again to look at sample shots; Gina Cawley will be in next Tues (18th, wkA) period 4 to help out the remaining 2 groups in 13B.
To make best use of this opportunity for help you need to be able to:
  1. provide a clear synopsis of your project, with detail on target audience and any other pertinent considerations ('brand', mood etc)
  2. have specific ideas for your digipak design
  3. if you're influenced by, or seeking to reference, existing texts, provide a video/stills to enable Gina/Beth (also needs to be blogged in any case!) to understand whats going on inside your head!
  4. provide a range of sample stills, ideally worked into a digipak template
  5. have discussed yourselves what is missing/needs developing from your sample shots

Quite simply, this is a great opportunity to get specific advice on how using certain manual settings of a quality SLR camera (which, with a signed + returned permission to be arranged through Art can be loaned out), and tweaking aspects of your composition, can lead to great images for you ancillary texts! Gina and Beth are volunteering their own time, and Art are being kind enough to give us access to quality cameras - its up to you to make best use of this.

Thursday, 13 January 2011

GROUPS + MACS

I've embedded below a grid showing where each group is saving and editing their filmed material. You can do general viewing, research, blogging work on any free machine, but these are the only Macs you can upload to + edit on. This is to try and ensure you have the best possible chance of getting a free machine to work with in frees etc. If we get the stolen Macs replaced in time we can adjust this.
You can see I've set aside four Macs for A2 - Mac3 has the latest OS on and iLife 09, so can recognise HD footage. The other 3 highlighted will shortly (no definite date yet, and you will find the Mac has to be taken out for up to a day to get the upgrade done) have the new OS plus iLife 11 to enable working with HD footage.
In terms of practice footage to compare HD + standard mini-DV, use Mac3 for now and copy your footage across when we get the other upgrades sorted.
I'm also hoping to get at least one copy of software to enable screen recording (eg to walk through how you used software) installed soon; I'll confirm when this is sorted.

Please make sure you pass on all rough cuts, sample scenes etc (with appropriate titles to clearly identify what it is and who by) to me as full quality .mov files (NOT project files - ie, export them!!!)

F6 mac grid JAN 2011                                                            

Sunday, 9 January 2011

e.g. of use of cuts 2 black/fade-in + hybridity

At 2:31 long, this isn't a teaser, but demonstrates one of the most common features of the teaser: the use of blackscreen and an audio leitmotif (sound special effect) to heighten the impact; generally cutting to black and then fading back in, with takes of varying lengths but often very short.
Several of the 2009-10 A2 trailers made excellent use of this convention, reflected in generally high marks, and are worth looking at again. The following is a trailer for a film that also highlights the trend for oddball hybrids; juxtaposed, binary opposite genres in one film (thus Pride and Prejudice and Zombies) - see the Guardian article cited in the post below for more details.

Useful Guardian resource

I've flagged it before, but resources such as the following article/blog are great for not just finding teasers but also analysis: http://www.guardian.co.uk/film/filmblog/2011/jan/07/week-in-geek-2011-preview

Saturday, 8 January 2011

Your blog settings for COMMENTS

At various points your blogs are looked at and comments added; its vital you check your blog's settings so that each time I look to do this my time isn't wasted having to type in the captcha word. I'm going to cease commenting on any that don't remove this! You will also be looking for 'audience feedback', a key part of coursework assessment at both AS and A2, which I'll help with through the links set up with other centres across the UK - you don't want to be discouraging comments by leaving this on.
When logged in to your blog, clicking though DESIGN > SETTINGS > COMMENTS you should have your blog set up as in the screenshot below:

You'll note comment verification is left on - this ensures no idiotic or spam comments can appear; you will see any comment and then choose whether to publish or delete it. But word verification - which you yourselves find very annoying! - is turned off.