'MULTIMEDIA'???

The term multimedia is used frequently in discussing how/what to blog to get into the high marks band. You're partially marked on the 'level of care in the presentation' and 'use of ICT' within your blogs. What does this mean? Multimedia = a combination of images, hyperlinks, podcasts, videos, vodcasts, links lists and other blog tools, use of Facebook/YouTube et al for audience feedback/research/marketing etc. Level of care means taking time to appropriately illustrate posts, find useful hyperlinks to include [generally make a phrase into a hyperlink; don't just type 'here is a link:'!], and checking your links work, images have been properly embedded (always: save and upload, never copy/paste or drag in), posts don't have massive gaps/white space (if you place a lot of images in a post it can take some tweaking!). I try to apply these principles. Make your blogs at least as good as this one!

Tuesday, 2 March 2010

A real-life eg of importance of defining target aud

Yet another reminder of why its so useful to keep dipping into the Film Guardian comes this snippet - which highlights the central importance of having a well-defined target audience:
The Crazies proved once again that concepts, not marquee names, are king at today's multiplex. Despite lacking a big star, it was the only new release this weekend to open at £1m-plus, and the only one to achieve a screen average above £3,000. This remake of a little-seen 1973 George Romero zombie-horror benefited from a clearly defined audience and a lack of competition in the genre market, opening not far behind the debut figure of the 2003 remake of The Texas Chainsaw Massacre (£1.36m) and almost dead level with the first weekend of 2006's The Hills Have Eyes (£1.13m). With a production budget estimated by IMDBPro at $12m, the title is likely to be solidly profitable for its investors and international distributors.

Source: Gant, Charles (2010) "The Crazies lurch to UK box office success", The Guardian [online], 2.3.10. Accessed online 2.3.10 at http://www.guardian.co.uk/film/filmblog/2010/mar/02/the-crazies-uk-box-office


To see how the campaign for this film developed, and watch the trailer, see http://www.heyuguys.co.uk/2009/12/21/the-final-poster-for-the-crazies-is-released/
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