[THERE ARE FURTHER ARTICLES ON EMPIRE etc ON THE BRIT CINEMA BLOG - WHICH YOU SHOULD BY NOW BE A FOLLOWER OF] Although there a range of smaller-scale, Indie rivals, the film mag sector in the UK is dominated by just two players, Empire and Total Film - both of which are published by major companies (Bauer and Future respectively - see the mags blog for info on Bauer), a conglomerate with global reach in the case of Bauer.
Both are quite Hollywood-centric, not especially going out of their way to reflect what the UK film industry is up to for its UK audience! Their covers routinely lead on some Hollywood star or director.
Flick towards the back of each and look at the ads: all these invites to ring up young ladies for a nice chat suggests each sees the male reader as their primary demographic, a common assumption in both music and film publishing which I've always found a rather strange reflection of our culture (these companies are very, very good at knowing who reads their mags!).
The latest ABCs are out - figures are released monthly but half-yearly and annual comparisons are always paid particular attention to for highlighting trends. I'm sure you know by now that ABCs are how the official circulation (not necessarily sales) figures by the Audit Bureau of Circulation are known!
Here's the latest summary, from the excellent (though troubled itself; ironically the Media industry has struggled to support media on the media: The UK Press Gazette and MediaWeek the main players)
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THE REST OF THIS BLOG POST CAN BE SEEN AT http://mediabritishcinema.blogspot.com/2009/12/uk-film-mag-circulations.html !!!!
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