'MULTIMEDIA'???

The term multimedia is used frequently in discussing how/what to blog to get into the high marks band. You're partially marked on the 'level of care in the presentation' and 'use of ICT' within your blogs. What does this mean? Multimedia = a combination of images, hyperlinks, podcasts, videos, vodcasts, links lists and other blog tools, use of Facebook/YouTube et al for audience feedback/research/marketing etc. Level of care means taking time to appropriately illustrate posts, find useful hyperlinks to include [generally make a phrase into a hyperlink; don't just type 'here is a link:'!], and checking your links work, images have been properly embedded (always: save and upload, never copy/paste or drag in), posts don't have massive gaps/white space (if you place a lot of images in a post it can take some tweaking!). I try to apply these principles. Make your blogs at least as good as this one!

Sunday, 20 December 2009

FilmGdn arts on viral marketing, new media, UK box office, trailers

If you got the Guardian on Friday you will have seen a rather handy feature on trailers and the experimentation that new media is allowing, especially as regards viral marketing campaigns and a shift away from trailers that reveal virtually the entire plot to much more enigmatic teaser-style trailers. No? Try http://www.guardian.co.uk/film/2009/dec/17/film-trailers then!
There's also a nice example, from a regular series, of a trailer being ripped apart for being ... well, read for yourself at http://www.guardian.co.uk/film/2009/dec/16/yesterday-was-a-lie-trailer-review (wee bit of narrative enigma there for you).
Another regular Film Guardian feature is in-depth analysis of box-office takings. The latest is an excellent overview of some of the key trends in release strategies, and contains much useful info on the arcane business of releasing movies in the UK, discussing the importance of digital 3D screens and the problems facing arthouse cinemas (with very precise screen/takings figures to reference), as well as the commercial failure of a spate of British releases. All useful material, and the sort of thing you're expected to reference as part of your Research and Planning/Evaluation. Read it at http://www.guardian.co.uk/film/filmblog/2009/dec/15/a-christmas-carol

Just how many digital 3D-equipped cinema screens do you think there are in the UK? The answer shares the name of Zack Snyder's 2006 semi-animated epic...
And how many screens is James Cameron's $230m budget Avatar set to open on in the UK? I'm thinking this must be a record (the answer is 3 and a third times the previous answer) at about twice the typical figure for a UK number 1.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)