'MULTIMEDIA'???

The term multimedia is used frequently in discussing how/what to blog to get into the high marks band. You're partially marked on the 'level of care in the presentation' and 'use of ICT' within your blogs. What does this mean? Multimedia = a combination of images, hyperlinks, podcasts, videos, vodcasts, links lists and other blog tools, use of Facebook/YouTube et al for audience feedback/research/marketing etc. Level of care means taking time to appropriately illustrate posts, find useful hyperlinks to include [generally make a phrase into a hyperlink; don't just type 'here is a link:'!], and checking your links work, images have been properly embedded (always: save and upload, never copy/paste or drag in), posts don't have massive gaps/white space (if you place a lot of images in a post it can take some tweaking!). I try to apply these principles. Make your blogs at least as good as this one!

Sunday, 9 January 2011

e.g. of use of cuts 2 black/fade-in + hybridity

At 2:31 long, this isn't a teaser, but demonstrates one of the most common features of the teaser: the use of blackscreen and an audio leitmotif (sound special effect) to heighten the impact; generally cutting to black and then fading back in, with takes of varying lengths but often very short.
Several of the 2009-10 A2 trailers made excellent use of this convention, reflected in generally high marks, and are worth looking at again. The following is a trailer for a film that also highlights the trend for oddball hybrids; juxtaposed, binary opposite genres in one film (thus Pride and Prejudice and Zombies) - see the Guardian article cited in the post below for more details.

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